“… as blogging evolves as a literary form, it is generating a new and quintessentially postmodern idiom that’s enabling writers to express themselves in ways that have never been seen or understood before. Its truths are provisional, and its ethos collective and messy. Yet the interaction it enables between writer and reader is unprecedented, visceral, and sometimes brutal. And make no mistake: it heralds a golden era for journalism.” ~ Andrew Sullivan
We are in the 21st Century in a period referred to as the “Age of Information.” Communication is instantaneous, worldwide and flowing through a myriad of forms. The potential customer who used to look in the yellow pages to confirm business legitimacy is now “Googling” a name. There is a library of information at our fingertips and people are “talking.”
Scarcely a decade ago, getting your words printed and read, depended upon a publisher’s blessing. Today we have tools that have opened fairly sophisticated self publishing venues to virtually everyone. One of those, the Blog (from Web Log) is gaining in popularity. You are reading mine which I started on June 25, 2009 at 14:40 pm. I like the idea that I am able to store my “thoughts” so easily, by date and time, on-line, with the ability to access from any computer. I chose “Employment Counseling for the 21st Century” because that is what I do and I know I need to continually research to keep in tune with my profession. Creating a piece helps me organize my thoughts. And web presence is becoming the standard. If I am going to help people find worthwhile jobs, I need to learn as much as possible about the electronic world. This is especially true when helping dislocated professionals who are pursuing a well paying opportunity.
The percentage of employers researching an individual’s web presence before making a job offer appears to be moving upward. If nothing is found on the internet the aspiring employee might be viewed as out of touch with modern communications. Careless remarks made on lets say “Facebook” might be viewed as inappropriate, suggesting caution before posting anything in a public forum. On the other hand, written communications are highly prized in the upper echelons of supervision and management. Publishing words on a subject we know helps build an image of expertise. So why Blog? It just might be the ticket into an executive suite.